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Jassi Sidhu Biography
Over the past decade the UK bhangra
market has been seen by many as the leader in producing fresh new Punjabi music.
The fusion of the more traditional sounds and modern western beats has been
established Britain as the home of the bhangra music.
One artist who has been at the forefront of this is Jassi Sidhu. It was clear
even from the outset that Jassi Sidhu was destined for International success
that he would go on to achieve later in his career.
His rise to fame began almost instantly as a fresh faced young as the lead singer
of the world renound boy-band B-21. The band went on to become one of the, if
not the biggest, phenomenon’s in bhangra music to date, with a sound and style
that captivated a generation. In just a five year period Jassi Sidhu went on
to sing anthems such as “Darshan” from the hit “Bend it like Bekham”, “Jawani”
and “Jaan” that would established Jassi Sidhu as the UK’s premier vocalist.
Alas all good things come to an end and after the roller coaster ride that was
B21, 2002 saw Jassi Sidhu venture out and take the huge step of becoming a solo
artist.
In 2004 Jassi Sidhu came back with a bang, answering his critics and fulfilling
all expectation with the award winning “Reality Check”. The album became an
International best seller and paved the way for Jassi Sidhu’s meteoric rise
in India, a territory previously un-explored. This culminated with him winning
the best International album award at the prestigious ETC Punjabi Music Award
2004. Bhangra lover’s world-wide couldn’t enough of tracks such as “Ranjha”,
“Veer Ji” and “Ama Ni Ama” and Jassi Sidhu firmly established himself as an
International star at his first attempt.
Such was the impact made by Jassi Sidhu’s debut solo album, that was 2005 saw
the release in India of his greatest hits. Jassi Sidhu’s remake of his own 1998
classic “Chandigarh Kare Aashiqui” went on to cement his place as a huge International
artist. This was underlined once again when he picked up best International
singer at the 2005 ETC Punjabi Music Award.
Jassi Sidhu went on to release his second solo album in 2006 with “No Strings
Attached” producing dance floor smashes like “Raahe Raahe” and “Puth Jatt Thaa”.
Not only in the UK, but internationally, the demand for Jassi Sidhu was damn
huge. He went on to perform at venues in cities across the globe including Canada,
USA, Singapore, Malaysia, Africa, India and Europe.
In 2008 Jassi Sidhu unleashed his biggest album to date on audience world-wide.
Release in March “The Adventures of Jassi Sidhu” features the production talents
of Internationals producers “Rishi Rich” and “Aman Hayer” as well as Jassi Sidhu’s
own inimitable style. Yet it’s the anthem like duet “Ki Kehnhe” which saw another
legend from the UK bhangra music fraternity Malkit Singh join Jassi Sidhu on
lead vocals that sent dance floors across the globe crazy. The new album not
only underlined Jassi Sidhu‘s status as one of the Punjabi music’s finest singers
and performers, but has catapulted Jassi Sidhu’s career to whole new level.
Jassi Sidhu undoubtedly the UK’s finest home grown singer. Over the last decade
Punjabi music fans across the world have taken his distinct sound to heart,
the grown to instantly recognise his music. In last recent period of time Jassi
Sidhu has been wowing audience all over the UK with the finest artist of his
generation. With the release of his new album and international tours already
being lined up for the remainder of year alongside his already hectic national
schedule, 2008-09 looks set to be the year of Jassi Sidhu.

© Jassi Sidhu
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